Weaving a sustainable approach into a storytelling fashion start-up.
We collaborated with fashion entrepreneur, Jennifer McGreal, to create a new name, identity and collateral for her sustainable fashion start-up. Woven Anew sources, curates and sells pre-loved luxury fashion items – giving the clothes and accessories a new life.
The brand name portrays the initial production of the physical products with the new lease of life that Woven Anew facilitates. In turn the brand features a ‘woven’ monogram and elegant wordmark.