Veris

An authentic and disruptive voice to campaign for the future.

Veris is a strategic change consultancy that helps clients achieve scalable long-term sustainability. Big-picture thinkers and roll-your-sleeves-up doers, they bring together strategic thinking, industry-leading intelligence and benchmarking, with on-the-ground implementation to help clients make big, lasting changes.

The inspiration

Humanity faces a planetary crisis. Fact. Veris’ creativity and disruptive approach means it instigates bravery and a relatable, unapologetic approach to pushing on with next-gen sustainability. Veris is committed to shaping the new world – directing change from the boardroom to the factory floor.

‘Veris is for the future.’

The idea

We created a flexible brand-led identity scheme which puts Veris at the heart of all messaging. ‘Veris is leading’, ‘Veris is influencing’, ‘Veris is doing’.

We made use of the fact ‘is’ is already in the name, by introducing an underline to join up their name with the respective statements.

We created a bespoke typeface named ‘Veris Hand’ which was inspired by and subtly echoes the aesthetic of hand-drawn posters and banners made by campaigners and activists.

The execution intentionally contrasts with that of a typical corporate boardroom environment – the handwritten statements demonstrate a human touch and reflect Veris’ attitude, passion, and drive to make a difference.

The Click has a very considered, smart approach that always pushes our thinking beyond what we expect. Their work is not only stylish – it’s backed up with real substance.

Kate Cawley, Founder and Creative Director, Veris Strategies