Website_Case Study_Obviously_UD1_Q8


Switch on intelligent brand protection.

Obviously are in the business of helping organisations protect their brand – from managing trademark registrations and IP contracts through to threat intelligence and anti-counterfeiting which, when combined, allows for brands to leverage marketing, sales and brand data to optimise their strategy.

Pioneers in their field, Obviously offer a seamless intangible asset management solution including powerful legal management software, strategic business analysis, real-time data collection and processing, offline intelligence gathering, and cutting-edge computer vision.

The inspiration

We were inspired by how simple it is for clients to activate and utilise Obviously’s services.

In turn, we created a dynamic living-breathing identity system that enables Obviously to communicate the customisable nature of their platform.

This brand provides identity and call-to-arms in equal measure – an obvious solution – ready to switch on.

The idea

We crafted a bespoke word mark and brand icon which seamlessly integrates the universally-recognised digital toggle switch.

This humble device is found on all of our phones, on all of our computers and in the software we all use everyday.

A stark, confident and no-nonsense typographic style leads the wider communications, supported by a single disruptive cut-through accent colour (digital green to signify ‘on’) providing elevated brand recognition.

In addition, the identity utilises a playful isometric illustration style depicting tech and the suite of tools available on the Obviously platform.

A capsule device – derived from the switch shape – is used across communications to add additional ownership to branded content.

This shape is also echoed in CTA buttons on the website and across the platform.

Working with The Click has been a revitalising experience – they bring ideas to life with such confidence, simplicity and clarity – they create brands that resonate from day one.

Lewis Whiting, Co-Founder and CEO, Obviously

Credits and thanks

Connor Perry (illustration)