National Centre for Writing
A place where minds can meet.
The National Centre for Writing launched in summer 2018, following a £2m extension and restoration of historic Dragon Hall. The new centre, backed by patrons including Margaret Atwood, JM Coetzee, Sarah Perry, Elif Shafak and Ali Smith, is a physical and digital space to explore the artistic and social power of creative writing, and support the creation and enjoyment of world literature.
The idea
We created a brand identity that responded to one of the centre’s key objectives – establishing a place where minds can meet. The brand icon is constructed from an ‘N’ letterform, referencing the ‘National’ aspect of the name, as well as its location in Norwich, Norfolk. Emerging from the surrounding negative space, two pencils come together, celebrating the collaborative nature of the organisation and challenging the assumption that writing is a solitary activity.
The Click listen, they’re creative, they understand branding as a discipline connected to but distinct from design, they’re smart and fast, they’re a pleasure to work with and they are really good.
Chris Gribble, Chief Executive, National Centre for Writing
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