Britten Sinfonia
A different kind of orchestra.
Britten Sinfonia pushes the boundaries of what a chamber orchestra can do. It has earned a national and international reputation as one of the best ensembles playing today.
Beyond the concert hall, Britten Sinfonia runs acclaimed learning and participation programmes bringing high-quality music-making to young people in schools, patients in healthcare settings, and residents in prison. They also perform on the world stage in the most esteemed concert halls.
The inspiration
Orchestras comprise multiple players. Each player contributes as an individual. Together, the individual pieces combine to create a layered and unique expression.
Concerts are live events. Each and every performance is different and is never identical to the last, due to things like improvisation, environment and the individual players.
The idea
We developed an identity that echoes the idea of layers balanced with the notion of multiple parts coming together to form a strikingly unique and expressive visual language – a truly different kind of ‘signature’.
The Britten Sinfonia brand identity brings together the representation of diverse and individual ‘characters’ with the overall impact of a cohesive collective. A living-breathing fusion of energy, enthusiasm and expression – inspired entirely by the orchestra and the impact of their work.
We crafted a brand typeface (BS Display) to use across wider communications. The instantly recognisable letterforms can be used in their entirety as standalone ‘artwork’ or parts of individual letters can be used to frame imagery.
A vibrant and energetic colour palette is paired with expressive signature marks derived from the unique brand typeface.
The launch of this new brand coincides with the most urgent fundraising appeal in Britten Sinfonia’s 30 year history – aiming to replace a £1million cut in funding from Arts Council England.
A quarter of their £1million target has already been raised but they still have a long way to go. If you can, please donate to help this remarkable orchestra play on.
