A new chapter to commemorate and celebrate.
The Second Air Division Memorial Trust has managed a library in Norwich since 1963. It commemorates the 6,900 American airmen who lost their lives in action during the Second World War while stationed in Norfolk and Suffolk, UK.
The library is a thriving cultural collection of 4,000 books on American life and culture, and a living memorial to the fallen through its vast digital archive of 30,000 original photographs, letters and memoirs, as well as films, magazines and historic artefacts.
The bold new name – American Library – incapsulates the institution’s forward-thinking approach while remaining true to its offering.
The brand logo seamlessly combines the distinctive American flag and an open book, referencing the library’s unique heritage and present-day purpose.
This new and more decisive brand identity is designed to better capture the public’s imagination – challenging misconceptions and representing the reality of what its shelves have to offer.
The brand icon lends itself well to framing imagery in a variety of ways, as well as forming block colour graphics to further echo the curve in the binding of a book or the turning of a page.
The brand logo seamlessly combines the distinctive American flag and an open book – a symbol of commemoration and celebration. A new chapter.