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The University of East Anglia Live Learn campaign has been one of our most successful pieces of work to date, producing a 57% increase in Open Day registrations over 12 months and winning us several awards in the process. For the 2011 Open Day we built on this success with a new website, new photography and a Facebook competition.
The website features Open Day registration facilities and full details of the Live Learn competition, where entrants could win £1000 for posting a photo of their ‘Live Learn’. To do this, we created a Facebook application that sits at the heart of the 2011 advertising campaign.
See the new Live Learn website here.