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After much anticipation, the advertising campaign we were appointed to create for The National Trust launched on 24 May. You can view the project and read all about the idea behind it here.
It’s now almost a month since the campaign, titled Nature’s Playground, launched. During this period, there has been widespread interest in the project – both from the design and advertising industry and from the general public. It has been featured on dozens of blogs around the world and is still actively being shared via social media, which is, of course, a primary objective of the campaign, hence the use of a hashtag #NaturesPlayground.
The campaign was posted on The National Trust’s own Facebook page and gained over 2,500 likes within a few hours – plus several hundred comments since.