In 2010, we were appointed to create a new brand identity and major advertising campaign for Sportspark. At the time, we introduced a microsite to ensure consistency across all communications. For 2011, we were tasked with building upon this in a second stage of development, making it even easier to just turn up, pay and play.
The new Sportspark website includes full listings and tariffs for the wide range of activities on offer, and a regularly updated News & Events page. Sportspark users are kept informed of pool closures and changes to activity schedules via a new Customer Notice bulletin, and through the integration of Twitter and Facebook.
Check out the new Sportspark website.