Simon Anholt unveils The Good Country Index in Berlin.

June 25th, 2014

Our friend and client, Simon Anholt, launched his new project, The Good Country Index, at TED Berlin on June 23rd 2014.

Simon Anholt helps national, regional and city governments earn better reputations – not by launching advertising or PR campaigns, but by changing the way they behave.

We urge you to spare a few minutes to watch Simon’s riveting and funny talk, in which he answers the question, “Which country does the most good?” The answer may surprise you (especially if you live in the US or China).

You can stay tuned to Simon’s thoughts and comments via his Twitter account.

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