Weaving a sustainable approach into a storytelling fashion start-up.

Woven Anew

We collaborated with fashion entrepreneur, Jennifer McGreal, to create a new name, identity and collateral for her sustainable fashion start-up. Woven Anew sources, curates and sells pre-loved luxury fashion items – giving the clothes and accessories a new life.

The brand name portrays the initial production of the physical products with the new lease of life that Woven Anew facilitates. In turn the brand features a ‘woven’ monogram and elegant wordmark.

WA Wordmark
WA Statement
WA Shoes
WA Business Card
WA Postcard
WA Instagram
WA Photography
WA Tag
WA Tote