University of East Anglia – Live Learn

University of East Anglia (UEA) is one of the world’s leading campus universities. Our research concluded that a degree isn’t the only reason students go to university. It’s where young people learn to live life – they want the best of both worlds.

We created an advertising campaign which played on the idea of blending work and play, studies and extra curricular activities. We named the campaign and created an identity for it. ‘Live Learn’ was born and UEA’s Open Day registrations increased by 57% in twelve months, which allowed them to host an additional (third) Open Day in 2010. The campaign was re-run internationally the following year.