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Rainbird is a technology and software company that utilises artificial intelligence (AI). They have developed an award-winning cognitive reasoning platform which enables businesses to rapidly automate decision-making tasks and build tools that augment human workers in more complex operations. Unlike other AI technologies, Rainbird can provide a rationale for every judgement it makes.
The brand identity features a simplified graphic of a bird, referred to as ‘the wings’ which in turn is strategically positioned to highlight ‘AI’ within the company name.
We developed a series of visual wordplays based on the core brand identity. Each one expresses a strength of Rainbird’s service or a different perspective on AI.
The wings icon is utilised throughout the brand identity, within campaign headlines, imagery, infographics and online.
James Duez, Co-founder and Chairman of Rainbird Technologies
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