From independent artisans to global enterprises. We create brands for ambitious clients.
‘The Click’ is more than just our name – it’s at the heart of everything we do.
From independent artisans to global enterprises. We create brands for ambitious clients.
‘The Click’ is more than just our name – it’s at the heart of everything we do.
Rainbird is a technology and software company that utilises artificial intelligence (AI). They have developed an award-winning cognitive reasoning platform which enables businesses to rapidly automate decision-making tasks and build tools that augment human workers in more complex operations. Unlike other AI technologies, Rainbird can provide a rationale for every judgement it makes.
The brand identity features a simplified graphic of a bird, referred to as ‘the wings’ which in turn is strategically positioned to highlight ‘AI’ within the company name.
We developed a series of visual wordplays based on the core brand identity. Each one expresses a strength of Rainbird’s service or a different perspective on AI.
The wings icon is utilised throughout the brand identity, within campaign headlines, imagery, infographics and online.
James Duez, Co-founder and Chairman of Rainbird Technologies.
More branding projects –
From independent artisans to global enterprises. We create brands for ambitious clients.
‘The Click’ is more than just our name – it’s at the heart of everything we do.
