“I need a logo for my new coffee shop – it’s going to be called Rabbit.” said our client.

The idea, of course, was in the name – we just had to find it. The typographic ‘twist’ and general execution is intentionally restrained and minimal in aesthetic. We selected a typeface with the right proportions and rotated the ‘R’ to form the logo. Nothing more, nothing less. Rabbit was born.

We chose a paired back monochrome palette which allowed the logo to stand out in a busy and vibrant part of the city. The black and white colour scheme is also a subtle nod to how one might prefer their coffee. Black or white?