Paradox Living

Paradox Living is a private appointment-only boutique health and fitness studio. As well as offering one-to-one personal training, the Paradox Living team creates bespoke nutrition plans for their clients. Other services include massages, beauty treatments and a select range of health products.

The identity we created for Paradox Living utilises a visually paradoxical typeface which draws the eye in on its seemingly impossible form. In addition to the brand typeface, we introduced a series of relevant paradoxes which form the promotional material. The identity scheme is finished off with a brand colour palette which is purposefully calming and relaxed – reflecting the environment Paradox Living offers.