Dean Harper and Ed Wells insist that every wine they stock is tasted and approved by either them or a member of their team – usually involving a sunny afternoon in a far-away and remote vineyard. Nice work if you can get it!

Although HarperWells is a wine retailer and not a producer, they wanted a brand identity to reflect the very source of their passionately curated products. Equally important was that the stuffiness often associated with the wider industry was left behind, instead, portraying HarperWells as a contemporary, forward thinking and twenty first century wine merchant.

The result was a simple pared back graphic mark, which comes to life when applied. The brand-led advertising campaign embraced and echoed the new logo by utilising various props to communicate specific key messages to customers.