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Bread Source is an independent, artisan bakery based in Norfolk. They specialise in simple, honest produce made using traditional techniques and high-quality ingredients. From sourcing the grain, to working with farmers, milling the flour and the numerous processes involved in developing the perfect dough – each of the steps taken forms part of the end product.
For their inaugural branch opening on Upper St Giles Street, we created a new identity that would clearly differentiate Bread Source from the competition and in turn educate customers on the provenance, knowledge, craft and superior quality of their products.
The brand identity responds directly to the name – taking the customer on an informative journey from a loaf of bread, all the way back to its source. The brand logo features 24 words – each one chronologically telling an important part of the Bread Source brand story. There’s a lot of love that goes into each loaf.
This narrative approach to brand identity has been applied to each location in the form of graphics that deconstruct the process and share the story.
Isabel Brentnall, Managing Director, Bread Source
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