Transparent branding for an award-winning bakery.

Bread Source

Bread Source is an independent, artisan bakery based in Norfolk. They specialise in simple, honest produce made using traditional techniques and high-quality ingredients. From sourcing the grain, to working with farmers, milling the flour and the numerous processes involved in developing the perfect dough – each of the steps taken forms part of the end product.

Bread Source artisan bakery shop front

The inspiration

For their inaugural branch opening on Upper St Giles Street, we created a new identity that would clearly differentiate Bread Source from the competition and in turn educate customers on the provenance, knowledge, craft and superior quality of their products.

Bread Source brand identity

The idea

The brand identity responds directly to the name – taking the customer on an informative journey from a loaf of bread, all the way back to its source. The brand logo features 24 words – each one chronologically telling an important part of the Bread Source brand story. There’s a lot of love that goes into each loaf.

The brand identity takes the customer on an informative journey from a loaf of bread, all the way back to its source.

Bread Source artisan bakery interior graphics
Bread Source artisan bakery interior graphics

This narrative approach to brand identity has been applied to each location in the form of graphics that deconstruct the process and share the story.

Bread Source artisan bakery windows
Bread Source artisan bakery windows close up
Bread Source artisan bakery interior graphics
Bread Source interior signage

‘The Click made our brand come to life! They really crafted the identity to our needs and we look forward to working with them again.’

Isabel Brentnall, Managing Director, Bread Source

Bread Source interior signage
Bread Source interior signage
Bread Source - Bridewell Alley

In 2019, Bread Source opened its fifth site in Norfolk – including three shops, a market stall and a restaurant – and founder Steven Winter was nominated as Baker of the Year.

#aTrueLoafStory