New identity: Rainbird.
June 9th, 2017
Over the past year, we’ve been working closely with tech company, Rainbird, on the creation of their new brand and communications.
Rainbird is a technology and software company that utilises artificial intelligence (AI). Their award-winning cognitive reasoning platform enables businesses to rapidly automate decision-making tasks that augment human workers in more complex operations.
The new brand identity embraces the letters ‘AI’ which are in their company name. The solution features a simplified ‘graphic bird’ which in turn is strategically positioned below the logotype and other brand words to deliver key messages of how AI (and Rainbird) can benefit their clients’ organisations.
The ‘wings’ icon is then utilised throughout the brand identity, within promotional campaigns, brand imagery, exhibitions, infographics and digital communications.
You can view the full Rainbird brand case study here.