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National furniture retailer, The Cotswold Company, appointed us to review their seasonal printed catalogues with the primary intention of reaching out to a wider audience. The Cotswold Company is well known for producing high quality furniture however, traditionally, they have primarily sold to an older customer base.
Our redesign of their printed catalogues has contemporized the identity of The Cotswold Company and presented their product ranges in a more widely appealing and accessible format. Throughout the catalogue, we have introduced a narrative which puts the furniture in the context of everyday life, illustrating various lifestyle scenarios, which appeal to a variety of age groups and customer types. We also redesigned the product symbols and introduced a new sub brand for each range.