Design Week Voxpop: name your favourite brand character and explain why.

August 29th, 2014

Design Week invited our creative director, Bobby Burrage, to share his favourite ‘brand character’ and explain why.

Bobby chose the Oxo Family, explaining:

“Over the years, each of the characters developed wonderfully. It was more than a series of commercials – it was a soap opera, a drama, a British institution.

“I think it’s fair to say the Oxo family characters brought a lot more to the table than gravy granules.”

You can read the full piece and contributions from others on Design Week’s website.

Image: The Oxo Family. © JWT London

Share this article –

Latest from our Scrapbook –

Subscribe to our Scrapbook updates –


Our Scrapbook is where we share our studio updates, including new branding work, collaborative projects, book and blog features and general news from our studio.