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Design Week invited our creative director, Bobby Burrage, to share his favourite ‘brand character’ and explain why.
Bobby chose the Oxo Family, explaining:
“Over the years, each of the characters developed wonderfully. It was more than a series of commercials – it was a soap opera, a drama, a British institution.
“I think it’s fair to say the Oxo family characters brought a lot more to the table than gravy granules.”
You can read the full piece and contributions from others on Design Week’s website.
Image: The Oxo Family. © JWT London