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With the advent of a new year, The Chartered Institute of Marketing East of England tasked us with branding their 2012 conference series, including the creation of on and off-line communications.
The CIM East of England conference series is a prominent event in the marketer’s calendar, featuring lectures from a range of experts and an opportunity to network with like-minded individuals. CIM East of England have an impressive line up for 2012, including speakers from the BBC and Wolff Olins.
We chose to embrace the impact of CIM trademark deep red coupled with iconography reflecting every aspect of such an event, from the speakers and their topics to networking and the mandatory consumption of coffee. We developed icons for functional information too, such as dates, locations and social media links.