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The Chartered Institute of Marketing (CIM) is the world’s largest organisation dedicated to professional marketers. For their 2011 season of marketing conferences in the East of England, we were appointed to develop a new visual identity, website and printed literature.
We created an identity that reflects the visual language of marketers, using familiar textbook diagrams and language to represent different aspects of the conference. The three graphic circles can be reconfigured to stand for target, grow, innovate, or network – all key areas of discussion. Three colours, one for each event, create distinct yet cohesive identities for the Spring, Summer and Autumn conferences.
See the CIM East of England website here.