Success for Sonkai Bespoke Jewellery.
August 19th, 2011
Several years ago, we created a brand identity for Sonkai, a fledgling bespoke jewellers. Four years on, Sonkai are a local success story and have moved from their first site, affectionately known as ‘the cupboard under the stairs’, into brand new premises on Dove Street, Norwich.
We asked co-owner Sara Sweet how the brand identity has helped Sonkai grow into the profitable business it is today. “It has given us a more professional, polished look and feel [and has] helped us to stay focussed on our image and identity, ethics, etcetera”, Sara writes. “Interestingly, many customers ask if we are a chain and do we have branches in (for example) London! One day!”