April 10th, 2012
We love Gill Sans.
We are pleased to announce the brand identity we created for Writers’ Centre Norwich has been featured in a new book dedicated to the Gill Sans typeface.
I Love Gill Sans is part of I Love Type, a series of books documenting the return of classic typefaces to contemporary design, edited and designed by Spanish studio TwoPoints.Net. The Writers’ Centre Norwich brand appears alongside work from creative talent across the globe.
In our work for Writers’ Centre Norwich, we used Gill Sans as part of the logo and across a range of printed material. To read more about the work, please visit our
Last year, our work for Sportspark featured in another book of the series, I Love DIN. Click here to read all about it.
March 23rd, 2012
The University of Gloucestershire commission The Click for their 2012 Open Day campaign.
The University of Gloucestershire strives to provide its students with an education for life, offering a range of practical courses and innovative teaching methods. Following a competitive pitch against three other agencies, The Click were commissioned to create the 2012 Open Day campaign.
Jill Stuart, head of marketing at the University; “We are very excited to be working with The Click. We were so impressed by the concepts for our new campaign and immediately identified The Click as designers who had a clear insight in to the messages we were keen to deliver…”
The Open Day campaign will be focussed largely on outdoor and digital applications, with the overarching concept to be used across wider communications.
Our campaign is due to be rolled out in the next couple of months so keep an eye on our Twitter feed for more news.
March 23rd, 2012
Rebranding Larkman Primary School with a little help from the pupils.
We had a break from the usual suits and boardrooms of new business meetings this week, working with Larkman Primary School.
Earlier this year, head teacher Alison Clarke appointed The Click to create a new identity for the school. Since then, we have worked with pupils to further our understanding and ensure the new brand appeals to all concerned.
Bobby, our Creative Director, began by giving a short presentation on what we do as a brand consultancy. We delivered a workshop designed to encourage teamwork and inspire creative thinking, asking pupils to think about what makes a good logo. It wasn’t just the pupils who were inspired; it was great fun for us too.
The project will be delivered over the next couple of months so keep an eye on our Scrapbook and stay tuned to Twitter for the latest details.
March 22nd, 2012
The University of East Anglia reviews communications for 2012.
The Click has been commissioned to consolidate communications for the University of East Anglia following a competitive pitch.
UEA consists of numerous schools and departments, each producing their own printed literature. After an extensive internal review, the University approached us to unify campus communications. To do this, we created a new set of brand guidelines and accompanying templates, establishing a layout, grid and hierarchy. By following these rules, UEA will be able to produce many items in-house. Though larger strategic projects will continue to be treated separately, our guidelines will ensure communications remain visually cohesive.
For the 2013 Undergraduate Prospectus, we commissioned new photography to create a more aspirational aesthetic, while remaining sensitive to the University’s impressive academic heritage.
March 22nd, 2012
Two award nominations for An A to Z of St. George’s.
Earlier this week, we were delighted to discover that one of our most unique projects, An A to Z of St. George’s, had received two nominations for the 2012 Roses Creative Awards. Our book will appear in the Publications and Use of Typography categories. We’re honoured to be nestled among some stiff competition.
You can view the full project on the Projects page of our website. Award winners will be announced on Thursday 3rd May so follow @theclickdesign for the latest news.
March 21st, 2012
Here’s to Fiona & Bobby.
Last Christmas, Fiona and Bobby were joined in holy matrimony. Given the amount of time they spend in each other’s company as directors of The Click, they take ‘joined at the hip’ to an entirely different level.
Graphic designer by trade, Bobby could think of no better way to express his love for Fiona than with a logo. To surprise her, he had it tattooed on the inside of his wrist. A few days later, Bobby proposed and, within a year, the two were married.
At a glance, it’s a B. On closer inspection, an F is set within it. As Fiona would marry into Bobby’s surname, also beginning with a B, the mark has extra significance.
Fiona and Bobby used the monogram on all wedding stationery, including invites, the order of service, place cards and thank-you notes. Since the wedding, it can now be found on Fiona and Bobby’s very own headed notepaper and on homemade greetings cards for family and friends.
February 28th, 2012
We– Volume 03 is now available.
We are pleased to announce the publication of We– Volume 03, the latest edtion of our self-published newspaper.
We– Volume 03 contains work for Rossi Long Consulting, The Chartered Institute of Marketing (CIM), St George’s Church, Writers’ Centre Norwich, Union Yard and a very special self-initiated project, along with news from The Click’s team.
If you would like to request a copy, please tick the box and enter your details here. Alternatively, if you find yourself in the Norwich area, feel free to drop by our studio and pick one up.
February 21st, 2012
Union Yard is open for business.
Union Yard recently opened its doors for the first time, featuring a new brand and signage by The Click.
Union Yard is a new independent tea and coffee shop committed to celebrating local produce. In a sea of mock-Italian coffee houses, Union Yard adds a touch of variety for the commuters of Norwich, with a huge range of loose leaf teas and coffees, locally sourced sandwiches and pastries.
To read more and see the full project, check the Projects section of our website. You can visit Union Yard at 5a St. Stephens Street in Norwich and follow @unionyard for the latest news.
February 20th, 2012
WellWise launch their new corporate brand identity.
Late last year, we announced WellWise Group appointed us to create a new corporate brand identity for the company. Now, with the advent of a new year, WellWise are ready to launch.
WellWise Group are an offshore oil and gas personnel and service provider, dedicated to providing quality personnel to the oil and gas industries. Their new brand is designed to reflect the very nature of their industry, using the twin ‘W’ initials of WellWise to resemble rolling waves.
You can see more and find a detailed description in the Projects section of our website.
February 14th, 2012
Writers’ Centre Norwich bid for UNESCO City of Literature status.
Norwich boasts literary heritage dating back over 900 years. Writers’ Centre Norwich are keen to ensure the City gains the international recognition it deserves, and are making a case for UNESCO City of Literature status.
Writers’ Centre Norwich requested their comprehensive and detailed argument be a work of art in itself, so we created an innovative document that would both impress the judges and satisfy financial constraints. We utilised three economic paper stocks for a range of textures, and French folded pages containing spreads of full bleed imagery to ensure the strict page count was met. Finally, the document and supporting appendix were packaged in hand screen printed wrapping paper and dispatched to Paris for judging.
We would like to wish all at Writers’ Centre Norwich the best of luck with the UNESCO City of Literature bid. You can find more images on the Writers’ Centre Norwich portfolio entry.
February 6th, 2012
CIM East of England start the year with a new visual identity.
With the advent of a new year, The Chartered Institute of Marketing East of England tasked us with branding their 2012 conference series, including the creation of on and off-line communications.
The CIM East of England conference series is a prominent event in the marketer’s calendar, featuring lectures from a range of experts and an opportunity to network with like-minded individuals. CIM East of England have an impressive line up for 2012, including speakers from the BBC and Wolff Olins.
We chose to embrace the impact of CIM trademark deep red coupled with iconography reflecting every aspect of such an event, from the speakers and their topics to networking and the mandatory consumption of coffee. We developed icons for functional information too, such as dates, locations and social media links.
You can find out more about the CIM East of England Conferences on their website, and follow @CIM_East for the latest news.
January 26th, 2012
Rossi Long commission The Click for the New Year.
Welcome to our first Scrapbook post of 2012. We are delighted to introduce a brand new client into The Click fold.
Rossi Long approached The Click to develop a new brand identity following a management buy-out from URS Corporation. Rossi Long Consulting is a civil engineering consultancy, boasting a locally established name and international expertise gained from working on projects across the world.
We created a new identity to reflect the accurate organisation of component parts and collaborative processes which are so important to the civil engineering profession. The end result is a defined, structurally strong form that is extended across a range of on and off-line applications.
To view the entire project, please pay a visit to our Portfolio.
November 30th, 2011
The Print Sale launch night exhibition was a great success.
We would like to thank everyone who managed to make it down to The Print Sale launch night, especially those who bought posters and entered the prize draw!
The Gallery at Norwich University College of the Arts was transformed for the evening, playing host to the full range of posters from The Print Sale and a crowd of discerning guests. Although we sold a lot of posters on the night, there are still some available on The Print Sale website. Click here to view the full selection, make a purchase and find out more about the charities supported by The Print Sale.
We have some fantastic photos of the evening courtesy of Joanna Millington, one of which you can see on the right. Check out our Facebook page for the full selection.
Last, but not least, a very big thank you to Norwich University College of the Arts for kindly sponsoring the launch night.
November 28th, 2011
We have been nominated for a second CIM Marketing Excellence Award.
We are very pleased to announce our work for Sportspark has been nominated for the 2012 CIM Marketing Excellence Awards.
The Sportspark brand communications and marketing campaign has been nominated in the Hotels/Leisure & Travel category alongside the latest campaigns from Premier Inn, Virgin Atlantic Airways and Visit Scotland. We are both delighted and honoured to see our work for Sportspark being recognised on such a prestigious stage. Our fingers are crossed for a repeat of the 2011 awards, where the Live Learn campaign we produced for UEA beat several high profile agencies to win.
You can see our work for Sportspark in the Projects section of our website.
November 23rd, 2011
The Print Sale launch night.
We are excited to announce the official launch night of the The Print Sale.
It is a chance to see the posters on display, avoid postage costs, and enjoy a glass of wine to toast the occasion. The launch night will be held on Tuesday 29th November in The Gallery at Norwich University College of the Arts, between 5pm and 7pm. Due to limited capacity, we have a few places left to allocate to our Scrapbook faithful on a first come, first served basis. RSVP to email@example.com if you are keen to attend.
If you are unable to join us on the night, you can always see the entire collection and purchase posters on The Print Sale website.
November 23rd, 2011
An A to Z of St George’s, Colegate.
We have a bit of a thing for typography here at The Click, so when our creative director, Bobby, happened across the incredible hand carved letterforms of the local St George church, an idea was born.
The beautiful lettering found on stone ledgers throughout the church served as inspiration for an A to Z of the church and its history. Each unique letter forms the title of a story, anecdote, or interesting detail to be found within St George’s. Members of the congregation were invited to contribute to the publication by writing individual sections. The book is illustrated with monochrome images of chosen letterforms.
The book is designed to be welcoming and informative, suitable for casual visitors, regular churchgoers, and even keen typophiles. An A to Z of St George’s is available for £10 through the church, contact details of which can be found here. Proceeds go to the upkeep of the building.
We are pleased to note Grafik Magazine, an international design publication, and Eight:48 have both featured the project. You can find a more detailed look at An A to Z of St George’s on the Projects page.
November 21st, 2011
The 2012 Shadwell Stud stallion brochure.
Shadwell Stud are celebrating ten years of support for equestrian art. The 2012 stallion brochure has been designed to pay tribute to this continuing passion.
The brochure itself makes reference to art gallery monographs, placing emphasis on the beauty of movement. For the images within, we employed an equine artist and commissioned a range of original works to accompany photos of the Shadwell stallions in action.
The cover features textured stock to evoke the feel of canvas, and is finished with an embossed, gold foil blocked version of the Shadwell logo. A range of premium quality papers are used throughout the brochure, with full colour reproductions of original artworks on the main pages, and short leaf pages carrying technical specifications of each stallion.
We will have more shots of the brochure up on our Facebook portfolio in the coming weeks.
November 16th, 2011
The Print Sale is open for business.
After months of work designing posters, building a website, getting in touch with charities and screen printing our designs, The Print Sale is open for business.
Our selection of original screen printed artwork is now available to purchase, and just in time for Christmas. Profits from each sale made are donated to good causes, shared out amongst the following charities: Age UK, Alzheimer’s Society, Asperger East Anglia, Bowel Cancer UK, East Anglia’s Children’s Hospices and Mustard Soup.
Each poster is printed in a strictly limited run and numbered to prove it. The last day for Christmas postage looms large (Tuesday 20th December, just so you know), so be sure to make your purchases soon.
You can view the entire selection of posters on The Print Sale website, or get in touch via email with firstname.lastname@example.org.
November 4th, 2011
The Print Sale launch date confirmed.
We are very pleased to announce that The Print Sale will be open for business on 16 November 2011, just in time for Christmas.
The Print Sale was established over the summer after a team day out screen printing at Stew Print Rooms. We wanted to find a way to contribute to good causes and get some of the ideas floating around the studio down on paper.
Each poster is screen printed with vibrant inks on GF Smith Colorplan stock. Print runs are strictly limited and 100% of profits from sales will be shared between charities significant to The Click. These are: Age UK, Alzheimer’s Society, Asperger East Anglia, Bowel Cancer UK, East Anglia’s Children’s Hospices and Mustard Soup.
You can still register your interest on The Print Sale website, or you can take a sneak peek at the collection on our Facebook page. Keep an eye on Twitter for updates.
October 27th, 2011
The latest in a long line of work for Computer Service Centre.
We began work on rebranding Computer Service Centre over six years ago and are pleased to report we maintain a good working relationship to this day.
We were commissioned to create a new brand identity for Computer Service Centre back in 2005, making them one of our first clients. Since then, we have regularly produced work for them, including promotional literature, adverts and a new website.
Computer Service Centre satisfy the IT needs of several high profile organisations across the East of England; our latest advertisement is designed to promote this. We used a play on words to emphasise the level of support offered by Computer Service Centre to The Forum Trust and one of Norwich’s top attractions.
October 20th, 2011
WellWise Group appoint The Click for a comprehensive rebrand.
WellWise Group, an offshore oil & gas personnel and service provider, has commissioned The Click to create a new
Offshore energy is an important part of the economy in East Anglia, and WellWise Group are the recognised specialists in their field, matching skilled technicians with the global personnel needs of the oil and gas industry. They also offer a weath of services, including well testing and electronic data acquisition, to help improve the safety of oil & gas extraction.
We have been asked to design a new brand and collateral for WellWise to be rolled out across the group. Stay tuned to our Scrapbook for more details as they become available.
October 19th, 2011
A win for Asperger East Anglia at the Roses Design Awards.
We are delighted to announce the brand identity we created for Asperger East Anglia took silver in the Corporate Brand Identity category at the Roses Design Awards.
Our work was up against stiff competition from some of the finest creative minds in the country, with Buddy and Elmwood among the nominations. We are particularly pleased to see the Asperger East Anglia brand identity succeed as the charity grows, opening a store to help raise funds to care for those with Asperger Syndrome in the region.
Following a well received launch earlier in the year, the Asperger East Anglia brand identity garnered widespread coverage in the design press. You can view the entire Asperger East Anglia brand identity in our Portfolio.
October 7th, 2011
Fiona & Bobby go on a field trip.
Fiona and Bobby recently enjoyed an inspiring weekend at the 2011 London Design Festival:
East – they couldn’t resist popping in to see Fletcher Studio at Kemistry Gallery, which showcased the preparatory notes and sketches for The Art of Looking Sideways. West - they enjoyed drooling over contemporary furniture in B&B Italia, who were celebrating ten years in London with an exhibition of commemorative mementos from noteworthy friends and followers.
A special mention must go to Polly and Mark, the perfect hosts for the weekend. Their lovingly restored Dutch barge, Klasina, is moored in the shadows of Canary Wharf. Any creatives out there looking for somewhere a little different will love this place.
The weekend was topped off by a fleeting visit to Outline Editions where Fiona & Bobby admired the clever and, at times, provocative graphic art of Noma Bar (pictured). Negative space is used to illustrate a secondary image which gives each design a witty twist.
September 26th, 2011
Sainsbury Centre for Visual Arts appoints The Click for a major new campaign.
We are excited to announce Sainsbury Centre for Visual Arts is opening two new exhibition spaces and a café bar in February, and has commissioned The Click as creative agency for the project.
The Sainsbury Centre has an internationally renowned collection of art, and is one of architect Norman Foster’s first major public buildings. The new gallery spaces are Next Modern, which will show contemporary world art, and the Modernisms art and design mezzanine, which will feature the Sainsbury Centre’s impressive Modernist collections.
Sally Goldsmith, Head of Communications for Sainsbury Centre, comments: “We are very excited to be working with The Click on a major marketing campaign for the Sainsbury Centre’s new gallery spaces and café bar, Modernisms. They are a great agency with wonderful ideas and we can’t wait to see how our campaign unfolds”
For the latest news on the Modernisms exhibition space, follow Sainsbury Centre on Twitter.
September 21st, 2011
Sportspark achieve their highest ever membership figures.
Sportspark has seen a 15% increase in new memberships and an 8% rise in income between July 2010 and August 2011 compared to the previous twelve months.
Sportspark director, Keith Nicholls, told the Eastern Daily Press: “Last autumn we launched a new advertising campaign to emphasise the fact we are open to everyone, of any age or ability.” As part of the campaign, we redesigned the Sportscards to resemble Olympic medals, each one in Gold, Silver or Bronze to correspond with the three levels of membership.
Given the results of our campaign, it comes as no surprise that we have been appointed to create new adverts for 2011/12.
You can see the Sportspark brand and advertising campaign here, and read the EDP article in full here.
September 9th, 2011
Fiona joins the CIM Norfolk & Suffolk committee.
Fiona Smillie, client director at The Click, has been invited to join the CIM Norfolk & Suffolk committee to assist in developing activities in the region.
Philip Preston, the Regional Director of CIM for Greater London, writes “[Fiona] is a great role model for the CIM, having passed the Professional Diploma and now volunteering to use her marketing knowledge, experience and skills to help the branch.”
At the beginning of the year, The Click created a new website for the tri-annual CIM East of England Conference, and continues to produce printed communications for each event. Take a look at our Scrapbook, or go to the CIM East of England conference website for further details.
September 6th, 2011
CANSO appoint The Click for 2012.
We are pleased to announce CANSO, the global authority in air traffic management, have asked us to create their 2012 ATM Report & Directory.
For the last seven years, CANSO (the Civil Air Navigation Services Organisation) has produced a yearly Report & Directory that has become a trusted source of information for industry decision makers. Timothy Hoy, Head of Communications at CANSO, says “I am absolutely confident that the 2012 edition is going to be something to be proud of and I am looking forward to working together.”
We will have more news on this project soon, so keep an eye on our Scrapbook or follow us on Twitter and Facebook for updates.
August 19th, 2011
Success for Sonkai Bespoke Jewellery.
Several years ago, we created a brand identity for Sonkai, a fledgling bespoke jewellers. Four years on, Sonkai are a local success story and have moved from their first site, affectionately known as ‘the cupboard under the stairs’, into brand new premises on Dove Street, Norwich.
We asked co-owner Sara Sweet how the brand identity has helped Sonkai grow into the profitable business it is today. “It has given us a more professional, polished look and feel [and has] helped us to stay focussed on our image and identity, ethics, etcetera”, Sara writes. “Interestingly, many customers ask if we are a chain and do we have branches in (for example) London! One day!”
You can check out the Sonkai website here, read their blog, and follow them on Twitter for updates.
August 10th, 2011
East Norfolk Sixth Form reveal their new visual identity.
East Norfolk Sixth Form College, the largest sixth form college in the county, approached us to create a new visual identity, prospectus and website to better reflect their reputation for outstanding academic success.
The college already possessed a distinct logo (a sun, representing their Eastern location) we were keen to preserve in some form. So, for the new visual identity, the sun becomes a gold standard, a mark of excellence to stand for the high quality education on offer. We wanted to ensure East Norfolk Sixth Form College would be synonymous with the exciting, formative experience of sixth form. Within the prospectus, the ‘EN’ initials are a part of the college’s ability to enlighten, enrich and engage their students.
The new East Norfolk Sixth Form College website is due to go live later this year, and we will have more to show from this project soon. Keep an eye on our Scrapbook for updates.
August 9th, 2011
Welcome to Lion House.
After months of preparation, we have put the last of the final touches to our new studio. Lion House is just two doors down from our previous location, so most of our address remains the same:
The Click Design Consultants
The finished studio is almost unrecognisable from the shell we started with, now featuring a new colour scheme, furniture, and interior and exterior signage. You can see pictures of the transformation here, or check out the finished article here.
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