May 11th, 2012
Here’s to a new chapter for the City of Norwich.
Our client, Writers’ Centre Norwich, have successfully led a bid to make Norwich England’s first UNESCO City of Literature, joining an elite international network comprising Edinburgh, Melbourne, Iowa City, Dublin and Reykjavik. WCN created the bid document late last year which made the case for why Norwich should be awarded this status and be recognised on a global stage. On Wednesday this week, they found out that their bid had been successful.
We were lucky enough – and honoured – to play a very small part in the process. We designed and produced the bid document, which you can see here, as well as being able to read the full document here.
May 4th, 2012
Three awards for An A to Z of St. George’s.
We are thrilled to announce a hat trick for An A to Z of St. George’s at the 2012 Roses Creative Awards. We were nominated in two categories but managed to take home three awards.
An A to Z of St. George’s was awarded gold in the Use of Typography category, silver in the Publications category, and won the Chairman’s Award as the personal favourite of Steve Long, chair of the judging panel. We feel honoured to have been placed so highly in such exalted company.
An A to Z of St. George’s is the brainchild of our creative director Bobby. Taking the beautiful carved typography within the church as inspiration, we worked with the congregation to create an anecdotal guide to the building and its history. The finished book is available to purchase, with all profits dedicated to the upkeep of the church.
To find out more about An A to Z of St. George’s, please visit our Projects page. The book is limited to an edition of 100 but there are still a few copies left. If you would like to buy one, please contact the church.
May 2nd, 2012
You Are Here.
Earlier this week, Bobby and Fiona attended the Principal’s reception and private viewing of You Are Here, an exhibition of work by the legendary American graphic designer
Lance Wyman.
With just a handful of weeks to go until London 2012, The Gallery at Norwich University College of the Arts plays host to one of the most recognisable Olympic visual identities ever created. The show features a selection of images exploring Lance’s work for the Mexico 68 Olympic Games, including the logotype, official poster, typeface and signage, from early sketches through to photographs of the work in place during
the event.
Bobby was lucky enough to meet Lance in person and took the opportunity to present him with a coincidentally eponymous You Are Here poster from The Print Sale.
You Are Here runs until 9 June and is open from 12–5pm, Tuesday–Saturday. Admission is free. To read more about the exhibition, please visit the NUCA news page. To see more of Lance’s work, check out his website.
April 10th, 2012
We love Gill Sans.
We are pleased to announce the brand identity we created for Writers’ Centre Norwich has been featured in a new book dedicated to the Gill Sans typeface.
I Love Gill Sans is part of I Love Type, a series of books documenting the return of classic typefaces to contemporary design, edited and designed by Spanish studio TwoPoints.Net. The Writers’ Centre Norwich brand appears alongside work from creative talent across the globe.
In our work for Writers’ Centre Norwich, we used Gill Sans as part of the logo and across a range of printed material. To read more about the work, please visit our
Projects page.
Last year, our work for Sportspark featured in another book of the series, I Love DIN. Click here to read all about it.
March 23rd, 2012
The University of Gloucestershire commission The Click for their 2012 Open Day campaign.
The University of Gloucestershire strives to provide its students with an education for life, offering a range of practical courses and innovative teaching methods. Following a competitive pitch against three other agencies, The Click were commissioned to create the 2012 Open Day campaign.
Jill Stuart, head of marketing at the University; “We are very excited to be working with The Click. We were so impressed by the concepts for our new campaign and immediately identified The Click as designers who had a clear insight in to the messages we were keen to deliver…”
The Open Day campaign will be focussed largely on outdoor and digital applications, with the overarching concept to be used across wider communications.
Our campaign is due to be rolled out in the next couple of months so keep an eye on our Twitter feed for more news.
March 23rd, 2012
Rebranding Larkman Primary School with a little help from the pupils.
We had a break from the usual suits and boardrooms of new business meetings this week, working with Larkman Primary School.
Earlier this year, head teacher Alison Clarke appointed The Click to create a new identity for the school. Since then, we have worked with pupils to further our understanding and ensure the new brand appeals to all concerned.
Bobby, our Creative Director, began by giving a short presentation on what we do as a brand consultancy. We delivered a workshop designed to encourage teamwork and inspire creative thinking, asking pupils to think about what makes a good logo. It wasn’t just the pupils who were inspired; it was great fun for us too.
The project will be delivered over the next couple of months so keep an eye on our Scrapbook and stay tuned to Twitter for the latest details.
March 22nd, 2012
The University of East Anglia reviews communications for 2012.
The Click has been commissioned to consolidate communications for the University of East Anglia following a competitive pitch.
UEA consists of numerous schools and departments, each producing their own printed literature. After an extensive internal review, the University approached us to unify campus communications. To do this, we created a new set of brand guidelines and accompanying templates, establishing a layout, grid and hierarchy. By following these rules, UEA will be able to produce many items in-house. Though larger strategic projects will continue to be treated separately, our guidelines will ensure communications remain visually cohesive.
For the 2013 Undergraduate Prospectus, we commissioned new photography to create a more aspirational aesthetic, while remaining sensitive to the University’s impressive academic heritage.
March 22nd, 2012
Two award nominations for An A to Z of St. George’s.
Earlier this week, we were delighted to discover that one of our most unique projects, An A to Z of St. George’s, had received two nominations for the 2012 Roses Creative Awards. Our book will appear in the Publications and Use of Typography categories. We’re honoured to be nestled among some stiff competition.
You can view the full project on the Projects page of our website. Award winners will be announced on Thursday 3rd May so follow @theclickdesign for the latest news.
March 21st, 2012
Here’s to Fiona & Bobby.
Last Christmas, Fiona and Bobby were joined in holy matrimony. Given the amount of time they spend in each other’s company as directors of The Click, they take ‘joined at the hip’ to an entirely different level.
Graphic designer by trade, Bobby could think of no better way to express his love for Fiona than with a logo. To surprise her, he had it tattooed on the inside of his wrist. A few days later, Bobby proposed and, within a year, the two were married.
At a glance, it’s a B. On closer inspection, an F is set within it. As Fiona would marry into Bobby’s surname, also beginning with a B, the mark has extra significance.
Fiona and Bobby used the monogram on all wedding stationery, including invites, the order of service, place cards and thank-you notes. Since the wedding, it can now be found on Fiona and Bobby’s very own headed notepaper and on homemade greetings cards for family and friends.
February 28th, 2012
We– Volume 03 is now available.
We are pleased to announce the publication of We– Volume 03, the latest edtion of our self-published newspaper.
We– Volume 03 contains work for Rossi Long Consulting, The Chartered Institute of Marketing (CIM), St George’s Church, Writers’ Centre Norwich, Union Yard and a very special self-initiated project, along with news from The Click’s team.
If you would like to request a copy, please tick the box and enter your details here. Alternatively, if you find yourself in the Norwich area, feel free to drop by our studio and pick one up.
February 21st, 2012
Union Yard is open for business.
Union Yard recently opened its doors for the first time, featuring a new brand and signage by The Click.
Union Yard is a new independent tea and coffee shop committed to celebrating local produce. In a sea of mock-Italian coffee houses, Union Yard adds a touch of variety for the commuters of Norwich, with a huge range of loose leaf teas and coffees, locally sourced sandwiches and pastries.
To read more and see the full project, check the Projects section of our website. You can visit Union Yard at 5a St. Stephens Street in Norwich and follow @unionyard for the latest news.
February 20th, 2012
WellWise launch their new corporate brand identity.
Late last year, we announced WellWise Group appointed us to create a new corporate brand identity for the company. Now, with the advent of a new year, WellWise are ready to launch.
WellWise Group are an offshore oil and gas personnel and service provider, dedicated to providing quality personnel to the oil and gas industries. Their new brand is designed to reflect the very nature of their industry, using the twin ‘W’ initials of WellWise to resemble rolling waves.
You can see more and find a detailed description in the Projects section of our website.
February 14th, 2012
Writers’ Centre Norwich bid for UNESCO City of Literature status.
Norwich boasts literary heritage dating back over 900 years. Writers’ Centre Norwich are keen to ensure the City gains the international recognition it deserves, and are making a case for UNESCO City of Literature status.
Writers’ Centre Norwich requested their comprehensive and detailed argument be a work of art in itself, so we created an innovative document that would both impress the judges and satisfy financial constraints. We utilised three economic paper stocks for a range of textures, and French folded pages containing spreads of full bleed imagery to ensure the strict page count was met. Finally, the document and supporting appendix were packaged in hand screen printed wrapping paper and dispatched to Paris for judging.
We would like to wish all at Writers’ Centre Norwich the best of luck with the UNESCO City of Literature bid. You can find more images on the Writers’ Centre Norwich portfolio entry.
February 6th, 2012
CIM East of England start the year with a new visual identity.
With the advent of a new year, The Chartered Institute of Marketing East of England tasked us with branding their 2012 conference series, including the creation of on and off-line communications.
The CIM East of England conference series is a prominent event in the marketer’s calendar, featuring lectures from a range of experts and an opportunity to network with like-minded individuals. CIM East of England have an impressive line up for 2012, including speakers from the BBC and Wolff Olins.
We chose to embrace the impact of CIM trademark deep red coupled with iconography reflecting every aspect of such an event, from the speakers and their topics to networking and the mandatory consumption of coffee. We developed icons for functional information too, such as dates, locations and social media links.
You can find out more about the CIM East of England Conferences on their website, and follow @CIM_East for the latest news.
January 26th, 2012
Rossi Long commission The Click for the New Year.
Welcome to our first Scrapbook post of 2012. We are delighted to introduce a brand new client into The Click fold.
Rossi Long approached The Click to develop a new brand identity following a management buy-out from URS Corporation. Rossi Long Consulting is a civil engineering consultancy, boasting a locally established name and international expertise gained from working on projects across the world.
We created a new identity to reflect the accurate organisation of component parts and collaborative processes which are so important to the civil engineering profession. The end result is a defined, structurally strong form that is extended across a range of on and off-line applications.
To view the entire project, please pay a visit to our Portfolio.
