Union Yard is a new addition to the thriving cafe and deli community of Norwich. Keen to stand out from the outset, Union Yard approached The Click to create a brand under which the store could flourish.
The ubiquitous corrugated card cup served as inspiration for the Union Yard logo. This bold, simple, versatile form is applied across the full range of products sold in store, including artisan pastries, fresh sandwiches and locally sourced produce. Outside, exterior signage gives Union Yard a strong presence on a busy intersection while in store, customers are kept informed of what’s on offer via clear and concise menu boards.
Union Yard was created with commuters in mind, serving high quality hot beverages and food quickly, independently, and at a reasonable price. We hope our work persuades more to go independent and support local producers.