Twitter
Twitter
created a new image for a community based sports facility.
Sportspark, the largest indoor sports facility in the UK, required a new identity and branded communications.
We chose to launch Sportspark’s new identity by featuring it at the heart of a new multi-media advertising campaign. The campaign focussed on identifying a range of key USPs to demonstrate differentiation from Sportspark’s competitors. For example, most sports centres require memberships, however, at Sportspark you can turn up, pay and play.
A new range of printed literature showcases the diverse range of activities and sports on offer, whilst the newly designed membership cards now have lanyards to reference medals.
Branding
Advertising
Print
Digital
