Rainbird is a technology and software company that utilises artificial intelligence (AI). They have developed an award-winning cognitive reasoning platform which enables businesses to rapidly automate decision-making tasks and build tools that augment human workers in more complex operations. Unlike other AI technologies, Rainbird can provide a rationale for every judgement it makes.
The brand identity features a simplified graphic of a bird, referred to as ‘the wings’ which in turn is strategically positioned to highlight ‘AI’ within the company name. The wings icon is then utilised throughout the brand identity, within campaign headlines, imagery, infographics and online.
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