Our brief was to take an iconic building with over 900 years’ history, contemporise and broaden its appeal, whilst maintaining its timeless quality.
Our inspiration was Norwich Cathedral’s famous spire, which we brought to life, initially in their identity, and subsequently across a host of printed literature and promotional campaigns.
We also created a brand guidelines document. The word ‘guidelines’ was swiftly replaced with a more appropriate term. Likewise, throughout the document, the section headers and copy provided many opportunities to engage the reader with wit and humour. The document was created as a digital resource with no hard copies produced at all, however, it was designed and visualised to appear like a physical pocket bible.
Most recently we created an advertising campaign to communicate the ways people interact with the cathedral – such as worship, reflection, music or socially. Titled ‘#mycathedral’ the campaign features real people and stories. As well as commissioning a portrait of each person, we spent time with them, eating cake, drinking coffee and taking the time to learn more about them and their own personal reasons for choosing to include Norwich Cathedral as part of their lives. Each poster from the campaign includes a quote from our conversation, their name, vocation and is, in turn, signed off with the hashtag #mycathedral
All projects –