New branding for online creative writing courses.
October 21st, 2014
We’re pleased to reveal a new brand identity project we’ve been working on with Writers’ Centre Norwich and the University of East Anglia.
UEA and Writers’ Centre Norwich offer aspiring writers the opportunity to work online in 10, 12 or 24 week courses in poetry and fiction. The courses are led by writers who have excellent records. They are for beginners as well as for those more advanced, and offer a Certificate of Completion from the UEA, as well as the possibility of publication in online creative writing journal, newwriting.net
We based the concept on the fact these courses are available to study online. Whilst there is the option to study face-to-face, the primary ‘online offer’ proved to be the most compelling angle. We will be designing a website, printed literature and other branded collateral over coming months.